DÜ is an artistic exploration into fabric, fashion and design culminating in our debut line of couture durags. The durag is a utilitarian crown rooted in urban culture typically worn by people of color for the grooming of specialty hairstyles (see hair waves, cornrows, and weaves).

Although commonly thought as a stigma of lower class dress, DÜ embraces the durags' quintessential history of cultural identity and independence byoffering a luxurious line of hand-crafted silk and lace pieces adorned with provocative art to both elevate perception and transform historic denigration into stylistic exclusivity.